Sale Europe is strengthening both its offering and its presence in the Nordic market through new agencies, investments, and its participation at Sign Print & Pack.
The company already represents several leading international machinery manufacturers within converting, packaging, and automation, focusing on solutions that streamline production, reduce manual labour, and increase flexibility for the industry.
Sale Europe has also announced that it will become the official representative of BAYSEK in the Nordic market. BAYSEK develops innovative die-cutting machines featuring technology that differs from traditional solutions and offers significant advantages—particularly for the type of production commonly found in the Nordic countries.
After two years of market research and developing its own SWEDTAPE™ brand, the company is now taking the next step by investing in new premises in its hometown of Trosa.
The approximately 400-square-metre facility will house machinery for tape converting, as well as warehousing and distribution operations. The initial product range will focus primarily on double-sided tape, but will gradually expand in line with customer requirements—including customised tape solutions for specific applications.