Why You Shouldn’t Miss Sign, Print & Pack 2026 in Odense

BY JANNE HØGSHØJ

At a time when AI can generate logos in seconds and digital campaigns are produced faster than ever before, an important question arises:

How do you create value that cannot be automated?

That question will be one of the most compelling themes at next year’s Sign, Print & Pack in Odense – Denmark’s leading trade fair for graphic communication, print, packaging, and visual solutions.

The exhibition brings together the entire graphic communications value chain, with a strong focus on technology, innovation, automation, and the future of the industry. Yet among the machines, materials, software, and production solutions, visitors will also discover something equally important:

Inspiration.

Inspiration will be at the heart of two special attractions at the exhibition: the popular print showcase presented by Danish Connection and the workshop “Can You Make The Logo Bigger?” with author and creative consultant Bastian Lind.

Print Is Alive
For years, many have predicted the death of print. Reality tells a different story.

Today, the companies and brands that stand out most often use print as a deliberate strategic tool—not because it is analogue, but because it creates a tangible, sensory experience. Print can be touched, unfolded, kept, and experienced in ways that digital media simply cannot.

At Danish Connection’s print showcase, visitors can explore a carefully curated collection of books, magazines, packaging, premium print applications, creative campaigns, paper samples, and innovative print productions from Denmark and around the world.

Visitors will also have the opportunity to experience—and try—screen printing, discover self-adhesive papers with wood-grain textures, paper made with wool fibres from Gmund, and many other exciting new materials.

This exhibition is not about nostalgia.

It is about discovering what happens when design, material selection, production techniques, and storytelling come together to create something truly memorable.

For print buyers, the exhibition offers a shortcut to fresh ideas. For graphic designers and creative agencies, it is an inspiration hub filled with real-world examples of solutions that capture attention and create value.

For design schools, it serves as a living catalogue demonstrating how creative theory is transformed into practical applications.

You will find the Danish Connection Print Exhibition at Stand 3849